Red Bull has unveiled a new ‘Air mail’ on-pack promotion, available to independent convenience stores now.

The ‘Air mail’ on-pack promotion will feature on a limited-edition sleeve on Red Bull Energy Drink 250ml four-packs. Once opened, the inside of the sleeve will reveal a postcode that allows shoppers or their loved ones to redeem a free Red Bull Energy Drink 250ml four-pack by entering a code online.

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The promotion comes as Red Bull multipacks has increased in value by 40.6% in the last month and aims to drive a better understanding of Red Bull and the moments that shoppers might consume them, such as when socialising or travelling.

Supported by a digital marketing and in-store campaign, the supplier said that Red Bull ‘Air mail’ aims to encourage new shoppers to the category, as well as maintain sales for retailers.

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