Coca-Cola European Partners first UK digital campaign for Fuze Tea is aimed at encouraging consumers to pause for a moment when life gets hectic.
The ‘Serve yourself a little me-time’ campaign will run across TV and video for three weeks, and as well as running across TV, the campaign will be supported by digital out-of-home advertising.
Mobile advertising through banners will also run through October, and digital and social content will go live across Facebook and Instagram.
