Coca-Cola European Partners first UK digital campaign for Fuze Tea is aimed at encouraging consumers to pause for a moment when life gets hectic.

The ‘Serve yourself a little me-time’ campaign will run across TV and video for three weeks, and as well as running across TV, the campaign will be supported by digital out-of-home advertising.

Mobile advertising through banners will also run through October, and digital and social content will go live across Facebook and Instagram.

Read more product news: Coca-Cola gets a Cinnamon makeover