Smirnoff offers ‘Drops of advice’ on moderating consumption with new campaign

Smirnoff has launched a global campaign called ‘Drops of advice’ encouraging people to drink responsibly during the festive season.

The campaign will urge people to “be wildly responsible” and will consist of six digital animations, stills from the animations as print advertising and pop-up bars across the world.

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The videos, featuring on Diageo’s and Smirnoff’s social channels from this week, were created by Venezuelan animator Igor Bastidas.

The campaign also directs adults to DrinkiQ – a dedicated responsible drinking website that provides information and practical advice promoting moderate consumption.

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