Scottish liqueur Glayva has unveiled a new bottle design alongside a consumer campaign ahead of the festive season.
The design nods to the liqueur’s tangerine flavour with golden tones across the bottle. It also has a textured label which references the honey-spiced flavours.
Meanwhile, the ‘Not your usual’ campaign celebrates Glayva’s distinctive flavour to drive trial and purchase, and is appearing across its social media channels now.
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It features bespoke serves, such as the Glayva Bittersweet Symphony (30ml Glayva, 30ml whisky, 30ml Campari, two dashes orange bitters, ice and orange twist) and the Grappler (45ml Glayva, 60ml orange juice, 60ml apple juice, 15ml sugar syrup, ginger beer and crushed ice).
Glayva recently won double gold at the International Wine and Spirits awards, as well as a tasting trophy for liqueurs and specialities at the International Spirits Channels. It is available in a 50cl bottle with an RRP of £18.
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