Live now, the website contains information, advice and tools to help retailers drive soft drinks sales. It also contains channel-specific planograms for convenience, forecourts, foodservice and health & fitness operators.
Some of the advice includes a category insight guide which includes the macro trends helping the category grow.
It is free for retailers to access, with no login details required. The supplier promises regular updates for the site with the latest insight.
Matt Gouldsmith, channel director of wholesale at SBF GB&I, said: “Retail is seeing unprecedented pressure at the moment, meaning every inch in store matters. With more than a third of retailers saying they want better impartial advice we have listened – and created this free website to help them drive sales and open up new occasions in store.
“If you’re an independent or symbol retailer in any channel, refreshing your chiller and maximising your sales is now quite literally at your fingertips, with the launch of SimplySoftDrinks.”
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