Suntory Beverage & Food GB&I (SBF GB&I) is building on its Ribena Sparkling range with the launch of Ribena Sparkling Zero Sugar.
Launching this month, the new format will be available in 500ml and 2l bottles.
Since launching in 2020, Ribena Sparkling has added more than £11m to the flavoured carbonates segment. Alongside the launch of Zero Sugar, SBF is updating the packaging of the range to help the drinks stand out and encourage trial.
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Sarah Fleetwood, head of Ribena at SBF GB&I, said: “We know zero-sugar drinks are driving growth within the soft drinks category. In fact, sugar-free carbonates have grown by 5.2% in the past year due to the fact that at least a third of shoppers want to reduce sugar in their diet.
“With the implementation of HFSS regulations on the horizon too, there is a big opportunity for retailers to maximise sales in zero-sugar soft drinks through category favourites and new additions like Ribena Sparkling Zero Sugar.”
SBF will support the launch with marketing including out-of-home, social media and in-store marketing.
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