Walkers have announced a brand new campaign launching three new flavours but there’s a twist; the flavours in question are a mystery.  To help spur on the efforts to get the nation guessing they’ve announced a £50,000 prize to who ever can guess the precise flavour first.

Retailers are being encouraged to stock up on all three of the flavours and it is hoped that the new campaign will follow on from the success of their clip-strips initiative and help bolster sales.