PepsiCo has partnered with Ghostbusters: Afterlife for an on-pack Halloween promotion across five Walkers brands, giving customers the chance to win a range of prizes.
Running from 1 October to 30 November, the collaboration, marking the launch of the movie, will run across all flavours of Wotsits, Quavers, Monster Munch, French Fries, and Squares, excluding Quavers Prawn Cocktail and Salt & Vinegar, and large sharing bags formats.
The prizes include VIP screenings of Ghostbusters: Afterlife, Sony gadgets, or the grand prize – a trip for two to New York.
The supplier said Halloween is a key occasion among shoppers, and as a result, last, sales of salty snacks were 7% higher than the rest of the year.
“This demonstrates the importance of this occasion for retailers – ensuring they stock a selection of savoury snacking options in a range of formats,” said Will Robinson, portfolio lead for Walkers Snacks at PepsiCo.
“As a key occasion for retailers to tap into, we’re also driving further awareness of the promotion in-store, with a range of PoS materials and displays to create further visibility. They’re sure to help retailers drive savoury snack sales during the run-up to Halloween,” he added.
Read more about seasonal trends in retail