Walkers is popping more cash into retailers’ tills by launching Poppables, which is available to convenience stores now.
Poppables comes in three flavours, Sweet Chilli, Cheddar Cheese and BBQ Ribs and is available in 110g sharing bags, RRP £1.99. Sweet Chilli also comes in a 60g and 25g single-serve pack.
Kate Charman, brand manager at PepsiCo, said the launch will tap into the “strong growth” in the sharing segment and help retailers drive big night in sales.
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