Walkers is extending its Max Flamin’ Hot range with two new flavours; Max Cheeseburger and Max Flame Grilled Steak and launching Squares in a 50p price-marked pack.

55% – of shoppers say PMPs would make them switch from their preferred brand

Max Flame Grilled Steak and impulse-exclusive Max Cheeseburger are available now in 50g bags, RRP 75p.

Retailers can promote the new flavours in store with a three-case stacker, which also includes the range’s Paprika flavour.

Following the brand’s launch of seven of its flavours in 50p PMPs last summer, Walkers Squares Salt & Vinegar 50p PMP is now also available to convenience retailers.

The range includes Walkers Ready Salted, Cheese & Onion, Salt & Vinegar, Smoky Bacon and Prawn Cocktail, as well as Quavers and Wotsits.