The campaign, which is running from now until 23 May, offers shoppers the chance to win more than 1,000 package holiday vouchers. Products with the promotion have also been given a holiday-themed packaging refresh.
PepsiCo is supporting the campaign with a multi-million-pound marketing campaign which launches on 26 February with a TV spot.
It will also include social media, influencer activity and in-store PoS.
Katherine Cook, Walkers marketing manager, said: “We are thrilled to be bringing together our two biggest PepsiCo brands and partner with easyJet holidays to offer the British public the chance to win over 1,000 package holidays. With holidays to win every hour for 90 days, this is by far one of our biggest and most exciting on-pack promotions ever!”
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