Six Walkers flavours battle it out to be crowned crisp king
Six innovative Walkers fans have been shortlisted in a competition to scoop £1m for creating the next flavour for the crisps brand.
After judging 1.2 million entries, Walkers has selected six finalists of it’s ‘Do us a flavour’ campaign. Ranch Racoon, Chip Shop Chicken Curry, Hot Dog with Tomato Ketchup, Pulled Pork in a Sticky BBQ Sauce, Cheesy Beans on Toast and Sizzling Steak Fajita are now in the running to be crowned Walkers new flavour.
Consumers have until October 17 to try the flavours and vote for their favourite, with the winner awarded £1m and the five runners up winning £10,000 each.
The competition will be supported by a marketing campaign comprising TV, online and in-store activity.
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