KP Snacks has revealed a modern new pack design across its Popchips range, available from the end of October.

The new pack design will use vibrant colours and feature its core ingredients to offer brand standout and make it more relevant. The new packet will also incorporate Popchips’ tagline, ‘popped not fried’.

According to the supplier, the design aims to appeal to consumers from a design perspective, increasing the intent to purchase and, in turn, increasing spend for retailers.

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Alongside the new pack design, KP Snacks has reduced the size of the Popchips packaging across all of the brand’s formats. The supplier claims this will result in an overall decrease of 10% annually and estimates that 23 tonnes of material will saved, the equivalent of five million few packs per year.

The move to reduce the packaging is part of KP Snacks’ Pack Promise initiative, which has the company striving to use less packaging across its portfolio. The supplier reveals the end goal is all of its plastic packaging will be fully recyclable by 2025.

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Kevin McNair, marketing director at KP Snacks, said: “Popchips is currently worth £31.3m and is the number two better-for-you snacks brand. At under 100 calories per serving, Popchips also has a third less fat and offers a more permissible snack option for consumers who are looking for a tasty healther product to share and for retailers looking to capitalise on the ‘Better for you’ trend.

“Alongside our new pack design and packing reductions, we’re bringing production in-house at our state-of-the-art Ashby factory. KP Snacks is a significant player within healthy snacking with a broad range of permissible snacks to suit all occasions. Popchips is a fun, tasty and accessible brand in this space and the new design shows this.”

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