Nando’s adds Peri-Salted to its Grooves crisps range
Nando’s is spicing up its range of Grooves Cut Potato Chips by adding a Peri-Salted flavour.
Peri-Salted is available exclusively in One Stop until February 9, and will then be rolled out to other retailers and cash & carries, including Londis and Dhamecha.
Declan Lockett, marketing director at All About Food, which produces products under licence for Nando’s, said: “We’ve created a retailer support package for the launch, which includes PoS materials, promotions & sampling. The launch will also be promoted via our digital channels.”
Peri-Salted joins Smokey BBQ, Spicy Chicken and Sizzling Hot in the range. The flavours are available in 150g, 90g and 40g, RRP £1.99, £1, and 69p respectively.
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