Indian snack brand Cofresh is driving sales this Diwali by launching a ‘share the light’ campaign.

The campaign includes radio and newspaper competitions, TV advertising and consumer giveaways on social media.

The brand will donate 1p from every pack sold during Diwali to the Sankara Eye Foundation, which works to prevent curable blindness in India.

Debbie King, Cofresh commercial sales & marketing director, said: “We’ll be supporting retailers with promotional activity to help them maximise sales during this important festival.”

How are you getting ready for Diwali? Read our guide here