Urban Eat unveils new designs and ‘Urban Beat’ promotion

Adelie Foods rolls out a new design for its Urban Eat range and announces an 'Urban Beat' on pack promotion from September.

Urban Eat is rolling out a new design across its range and launching a three-month-long ‘Urban beat’ online promotion to drive food-to-go sales.

Available from August 21, the range will benefit from new products such as Chicken Tikka Bhaji sandwiches, three halal and two gluten-free sandwiches, as well as four toasties.

The brand’s online promotion is running from September 1 for 13 weeks. Urban Eat will give away 300 technology and music prizes, such as Spotify and iTunes vouchers, vinyl players and Beats headphones.

John Want, marketing director at Adelie Foods, said the launch comes at an important time for the food-to-go market as consumers are changing their shopping habits.

“There’s been a rise in earlier lunchtimes, from 11am, and the purchase of lunch options in the morning. Getting the early offering right and stocking a range of trusted, quality sandwiches is key. Consumers will always pay more for superior tastes,” he said.


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