A retailer has increased his margins by 4% since he began stocking One Stop’s refreshed own-label range.
Aman Uppal, of One Stop Mount Nod in Coventry, started selling the range at the end of November. He told RN there are 100 types of products such as milk and pasta – more than double the number available in One Stop’s previous own label range.
“It’s definitely been a positive move because my overall margins have increased by 4%. Sales of milk alone have grown by 15%,” he said.
“The growth is similar across other categories. The packaging is more attractive, and the labelling makes it more obvious the products have been ethically sourced.
“The price is also 50% cheaper than similar products from major brands. For example, soft drinks cost 55p, but the quality is just as good,” he added.
Vip Measuria, of One Stop the Prior Way in Borrowash, said: “It’s good we’ve got a quality own label range which can help us compete with the likes of Nisa and Costcutter.”
One Stop had not commented by the time RN went to print.
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