Following the launch of Lambert & Butler’s first dip into the roll-you-own (RYO) category, Imperial Tobacco has introduced a new combi pouch for Riverstone.
Providing everything smokers need to roll a cigarette, the latest packaging innovation will be the first ever combi pouch to hit the UK market.
Riverstone Combi Pouch comes with 30g of tobacco, 60 papers and 60 filters and has an RRP of £11.
As value for money continues to be a focus for many smokers, the economy RYO segment continues to grow and now accounts for 45% of fine cut tobacco sales, compared to 38.3% last year.
Chris Street, market manager at Imperial Tobacco, said: “The handy box formats currently available on the market tend to compress the tobacco inside, making it difficult to separate and roll.
We are addressing this issue with the launch of our new combi pouch solution. As the first brand to bring to market such a packaging solution, we’re confident this latest launch for Riverstone will attract even more interest and sales from smokers looking for great quality RYO tobacco at an affordable price.”