Coca-Cola Europacific Partners (CCEP) has launched Reign Mang-o-Matic, the newest variety of its Reign Total Body Fuel energy drink brand.
Available now, it has been launched to drive momentum behind the brand, which the supplier says is the number-one performance energy drink in Great Britain, growing by 9.5%. It is also non-HFSS.
Mang-o-Matic has a tropical flavour profile which combines sweet citrus and floral mango. Like the rest of the Reign range, it contains 200mg of naturally sourced caffeine, Vitamins B3, B6 and B12, and branched-chain amino acids (BCAAs), which the supplier says contribute to the reduction of fatigue.
It is available as a 500ml plain can. Convenience retailers also have access to PoS materials from my.CCEP.com to drive shopper interest.
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Pippa Collins, associate director commercial development at CCEP GB, said: “Reign Total Body Fuel has led the way in the burgeoning functional energy drinks space, accounting for more than half of the value of this subsector (62%), firmly cementing its number-one performance energy drink status in GB.
“Our Reign launches in 2022 – Peach Fizz and Orange Dreamsicle – clocked up almost £2.8m of sales within 9 months of launch and we know mango is a popular flavour. In fact, Monster Juiced Mango Loco is our number-one-selling variant within our Juiced range and Monster Ultra Fiesta Mango is our number-two selling variant within our zero-sugar Ultra range so we’re sure this new launch will be in high demand.”
The supplier is supporting the launch with the ‘train with Reign’ promotion, which is offering a winner four-day workout retreat in Ibiza, with villa accommodation, flights, transfer and exclusive hospitality perks.
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