Quorn has launched its ‘So tasty’ campaign, designed to show Britain’s chicken eaters that its products taste as good as chicken.
The brand anticipates that the campaign will reach millions of consumers across TV, on-demand, digital and social media, as well as a mass sampling campaign.
It follows Quorn’s ‘So tasty, why choose the alternative?’ Deli campaign in September 2022, and highlights three of its top performing products: Quorn Crispy Nuggets (Quorn’s number-one selling chicken product), Quorn Crunchy Fillet Burger and Quorn BBQ Sticky Wings.
Quorn launches new TV campaign for new meat-free eaters
These three lines are from the brand’s Takeaway range, which launched a year ago and is now worth £3m.
Gill Riley, marketing director at Quorn Foods UK, said: “One of the biggest barriers to trying meat-free products can be taste perceptions. We’re hitting that head on with this campaign. Our range of products match up to chicken on taste and texture – we invest heavily in sensory, scientific and consumer research to ensure it.
“With January being the highest penetration month for meat free, it’s a really crucial moment for us to engage shoppers. Frozen breaded centre plate is a key penetration driver, making this the perfect time to showcase our top performing products and get Quorn on more plates more regularly.”
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