Quorn has launched a new TV campaign to encourage meat-eaters to swap out meat for Quorn this January.
The new Tasty Resolutions ad is part of the supplier’s Helping the Planet One Bite at a Time campaign and runs until the end of February across TV, on-demand, online and social media.
It will be shown during popular shows including Coronation Street, The Masked Singer, First Dates, Gogglebox and Friends. The ad features three of Quorn’s bestselling products: Quorn Sausages, Mince and Pieces, all of which appear in the top 10 bestselling frozen meat-free lines according to IRI.
“January is the biggest month for new consumers coming into the meat-free category,” said Gill Riley, marketing director at Quorn Foods UK.
“Research in January highlighted that 90% of those that came into the meat-free category during Veganuary did so for health reasons. Add to that, the research showing 53% of New Year’s resolutions are to live more healthily, but nearly a quart of them are never fulfilled, and it highlights a big opportunity to show that Quorn can be the perfect way to kickstart a healthier year both for ourselves and the planet.”
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