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Purdey’s lands on TV for the first time

Britvic’s new advert for Purdey’s, ‘Energy as nature intended’, is the first time the brand will appear on TV.

Purdeys

It is part of a £3m campaign, which will also be supported by video-on-demand, social media, sampling and digital support.

Purdey’s Natural Energy is worth £13m and is growing by 38%, posing an opportunity for retailers to increase energy drink sales.

Rachel Phillips, out-of-home commercial director at Britvic, said: “Consumers are looking for energy drink options, but more than ever, they aren’t willing to compromise their health with some traditional variants. We’re excited to be delivering a through the line activation which brings to life the more natural credentials of Purdey’s in a positive way.”

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