Product of the Year 2023 winners revealed

Kantar surveyed 8,000 adult UK consumers to see what their favourite new launches of last year were

Product of the Year 2023 winners

Product of the Year has revealed the winners of its 2023 awards.

Now in their 19th year, the awards see 8,000 adult UK consumers vote for their favourite new products in a survey conducted by Kantar.

The full list of 2023 winners across 37 categories can be viewed here.

Winners in key convenience categories include:

  • Beer & cider: Stella Artois Unfiltered Lager
  • Cereal: Shreddies The Honey One
  • Chilled coffee: Starbucks Chilled Classics Multiserve
  • Chocolate: Lily O’Brien’s Salted Caramel Truffles
  • Sharing sweets: Barratt Favourites
  • Sweets (tube): Mentos Fanta
  • Dessert: Ambrosia Deluxe Custard
  • Dried fruit snacks: Whitworths Fusions
  • Vaping & heated tobacco products: Juul2
  • Formula milk: Aptamil Advanced
  • General household: Duracell Optimum
  • On-the-go snacks: Graze Chocolate Peanut Crunch
  • Laundry additives: Comfort Fabric Conditioner Passion Bloom
  • Laundry detergent: Surf Passion Bloom
  • Milk & milk alternatives: Yeo Valley Organic 1l carton
  • Nicotine pouch: Nordic Spirit Spearmint X-Strong
  • Pizza: Chicago Town Deep Dish The Ultimate One
  • Plant-based chicken: [Shicken] Tikka Kebab Skewers
  • Plant-based burger: Heinz Beanz Burgers
  • Plant-based meals: Birds Eye Green Cuisine Battered Fishless Fillets
  • Vegetarian: Ben’s Original Plant Powered
  • Premixed spirits: White Claw Hard Seltzer Mango
  • Sauce & seasoning: Heinz Pasta Sauces
  • Toilet tissue: Andrex Ultra Care


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