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In our product news round-up, Retail Express looks at nine campaigns and launches you may have missed over the past fortnight.
As part of its ‘champion of the independents’ campaign, Boost is giving retailers the chance to win £1,000 cash. To enter, retailers must stock five products from the Boost Energy range, display them with branded PoS material, and email a photograph to Boost.
Ginsters has launched two limited-edition sandwiches – New York Deli and Chicken Tikka, RRP £2.99. They are available until July 20. The brand has also launched a limited-edition Chicken, Leek & Cider Slice, RRP £1.99.
Coca-Cola Enterprises new ‘what are you waiting for’ campaign includes TV and cinema advertising as well as online activity throughout the summer. The campaign is the first for Coca-Cola since it moved Coca-Cola, Diet Coke, Zero and Life under a ‘one brand’ promotional strategy.
A relaunched core range for Surf includes redesigned packaging and a new fragrance, Tropical Lily & Ylang Ylang.
Premier Foods has added special edition Banana and Cola flavours to its Cadbury Mini Roll range. The brand is also benefiting from new look packaging and a TV campaign.
Republic Technologies has launched a music promotion for Zig-Zag rolling papers, which gives access to exclusive content from Grammy award-winning La Roux and Welsh rock band Catfish and the Bottlemen.
Guinness has revamped the packaging on its Original cans to tap into the heritage of the brand. The new look is available across 500ml bottles, RRP £2.19 and 4x440ml packs, RRP £5.09.
Somerset Haze, a new premium cloudy cider from Thatchers, is available in 440ml can four-packs, RRP £4.49, and 500ml bottles, £1.99. It is targeted at young adults.
Molson Coors has revamped packaging across its Carling Zest range. The packs launch this month and are designed to improve the brand’s standout on shelf.
Keep up to date with the latest launches, campaigns and promotions on our product news page.
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