In our product news update, Retail Express rounds up six of the latest launches and campaigns that may have slipped under your radar.
Tetley has invested £1m in a campaign to support its Super Green Tea range, which launched in January.
The brand is aiming to distribute 500,000 product samples with a selection of women’s magazines this month.
The campaign also includes outdoor advertising, with posters displayed in 4,000 sites around the country.
With the sports and energy market growing by 50% in the past five years, Bobby’s Foods has launched Energy Pop lollipops, RRP 20p.
Targeting its audience of 18-34 year olds, Lipton Ice Tea is hosting a series of events around London this summer.
The events run until July 10 and will be streamed online to reach a wider audience. The activity is supported by outdoor advertising around London as well as a national print ad campaign.
Domestos and the Unilever Foundation are once again partnering with Unicef. The brand will donate 3p from the sale of every 750ml bottle of bleach to the charity until September 30.
Procter & Gamble is introducing Fairy Non Bio Pods, which is aimed at consumers with sensitive skin. It is available in packs of 12, 19, 30 and 38, RRP £4.50, £6.99, £10 and £12.49 respectively. The launch is supported by digital activity.
Tung Toos has teamed up with Universal Pictures and Illumination Entertainment to launch flavoured tongue tattoos, Minions Tung Toos, RRP 99p.
Read more product news
This article doesn't have any comments yet, be the first!