Pladis launches limited-edition Jacob’s Mini Cheddars

Classic Cheese Pizza and Bangin' Cheese Burger are aimed at new younger shoppers and driving incrementality

jacob's mini cheddars classic cheese pizza bangin' cheese burger

Pladis is launching two new limited-edition varieties of Jacob’s Mini Cheddars inspired by popular restaurant dishes.

Classic Cheese Pizza and Bangin’ Cheese Burger – the supplier’s fifth annual limited-edition flavour launches – are intended to attract younger shoppers seeking modern flavours and drive incrementality.

They are available in 6x23g multipacks with an RRP of £1.50.

Previous Jacob’s Mini Cheddars limited-edition launches have attracted 2.8 million new shoppers to the £94.3m brand, according to Pladis. The Red Leicester variant became a permanent addition to the range after strong sales and is now the second-largest selling variety.

“We’re targeting big growth ambitions for this household favourite brand,” said Leighton Wall, marketing director – savoury at Pladis UK&I.

“By launching limited-edition cheesy street food-inspired NPD, we’re aiming to accelerate this and unlock new sales opportunities for our retail customers, particularly around the lunchtime treat occasion – whether shoppers are elevating an at-home lunch or grabbing an individual packet to enjoy a moment of cheeky, cheesy pleasure on the move.”

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