jacob's mediterranean cheddars red leicester

Pladis has launched three new savoury biscuits under its Jacob’s brand.

The new launches include the Jacob’s Mediterranean range, available in Pinch of Salt and Tomato & Basil varieties, and Cheddars Red Leicester.

Jacob’s Mediterranean comes in cases with five packs of four biscuits at an RRP of £1.59. The supplier says they are suitable for toppings as well as an addition to salads.

Meanwhile, Cheddars Red Leicester is a full-sized version of the already-popular Mini Cheddars variety, with an RRP of £1.45.

The three new lines are launching in wholesale later this year following initial availability in Sainsbury’s (Jacob’s Mediterranean) and Sainsbury’s, Morrisons, Tesco and Asda (Jacob’s Cheddars Red Leicester).

According to Pladis, Jacob’s has seen almost half a million new shoppers since the start of 2020, while 42% of UK households view products within its savoury biscuit portfolio as essential.

Leighton Wall, marketing director for savoury at Pladis UK&I, said: “Starting out as a bread replacement when shelves were stripped bare in early 2020, now even more shoppers are reappraising the category as so much more than an accompaniment to cheese. Whether dunking into hummus, or topping with avocado, shoppers are considering crackers, crispbreads and savoury biscuits throughout the day, at lunchtime and beyond.

“Plus, with hybrid working set to continue for a significant proportion of the population, we’re continuing to see shoppers break free from sandwiches and experiment with more exciting customisable lunch options, just like those offered in our Jacob’s range.”

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