The new flavour’s launch comes as the £7.7m Carr’s Melts range is growing at 16% year on year.
It will be available soon to convenience and wholesale in 150g boxes at an RRP of £1.69 following an initial launch in Tesco at the beginning of April.
The supplier says retailers can drive incremental sales through the new flavour from shoppers looking for snacks to enjoy during social occasions, with 76% of consumers eating savoury biscuits at parties and social gatherings.
Pladis is supporting the new launch with a £2.5m ‘Crack on’ campaign, consisting of social media, PR, sampling and summer experiences including Pub in the Park.
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