Petits Filous to launch Mess Free No Added Sugar in four-pack and single formats in July

According to the supplier, nearly six out of 10 parents with young children are actively looking to reduce their sugar intake

petits filous variants

General Mills is launching a No Added Sugar variety of its Petits Filous Mess Free children’s yoghurt range.

Set to launch in July, the variety will be available in a single format, as well as a four-pack.

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It will come in two flavours, Raspberry & Apple, which will be available to convenience, and Banana & Apricot, which will launch exclusively in Tesco and Ocado. These flavours contain 4.3g and 4.6g of naturally occurring sugar respectively.

Petits Filous will support the rollout of the new flavours with a six-figure Above The Line advertising campaign.

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Joanna Goodman, head of marketing for yoghurt in Northern Europe at General Mills, said: “Our Mess Free range is the perfect addition to any lunchbox. We have seen great success with it since launch – the platform is now worth a remarkable £5.2m, with sales growing by 62.5% year on year, and it’s the top Kids Yoghurt innovation of the past three years.

“With more families expected to be outdoors and ‘staycationing’ this summer, Petits Filous Mess Free singles offer a fantastic convenient option for any family trip. The single portable bottle lasts up to eight hours out of the fridge so that kids can enjoy the great taste and all the goodness of Petits Filous wherever they go.”

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