Petits Filous launches ‘Mischief makes us’ ad campaign

£2.5m campaign includes TV ad, digital and influencer marketing

petits filous mischief makes us

Yoplait has launched a new Petits Filous campaign to drive growth in the yoghurt category.

The £2.5m ‘Mischief makes us’ campaign highlights the fact that the name ‘Petits Filous’ translates to ‘little rascals’ and aims to show the positive effects of being mischievous.

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It includes a new TV advert that is currently running until 9 May across ITV, Channel 4 and Sky channels.

There will also be digital and shopper marketing and an influencer-led social media challenge called #MakeMischief.

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