perfetti van melle retailer loyalty reward scheme

Perfetti Van Melle‘s Loyalty Reward Scheme has passed 4,500 members.

The retailer incentive scheme, which offers retailers free stock, hoodies and monthly and quarterly cash prizes, was launched in August last year.

Retailers are encouraged to display PVM bestsellers on dedicated merchandising racks, for which they are rewarded through a points-based membership. The more points they collect, the better their rewards will be.

Nicola Hornsey, senior sales manager at Perfetti Van Melle, said: “We’re hugely encouraged by the positive response to the scheme so far and have big plans for the year ahead, so there’s never been a better time for retailers to get involved.

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“Our Loyalty Reward Scheme is not just a great chance for retailers to win some fantastic prizes, it also gives them the opportunity to reinvigorate their confectionery offering, add some real shopper favourites to their lines and boost their profits.”

Samual Masih of Valley Convenience Store (pictured), the latest winner of a £1,000 Buy A Gift Voucher, said: “We’ve always had Perfetti Van Melle products in store but we’ve only been a member of the Loyalty Scheme for a couple of months, so when we found out we’d won we couldn’t believe it! I’m going to use my vouchers to treat my son for his 21st birthday.

“I highly recommend the loyalty scheme to other retailers as it’s already helped us to grow our sales in such a short period of time.“

Retailers interested in participating should email perfettivanmelle@mercieca.co.uk

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