Perfetti Van Melle hits £100m sales milestone

The supplier is also the largest supplier of sugar-free sweets in the UK

perfetti van melle £100m sales

Confectionery supplier Perfetti Van Melle has achieved £100m in UK sales.

Best known for its Mentos, Fruittella, Smint and Chupa Chups brands, the supplier is also currently the largest supplier of sugar-free sweets in the UK, with its sugar-free range currently experiencing 22% annual growth.

It has also just taken a significant step in its sustainability journey by replacing the plastic sticks in Chupa Chups with paper sticks. It says this move will eliminate around 5,000 metric tons of plastic per year.

The supplier will also be launching interactive audio advertising for Fruittella, which celebrates its 90th birthday this year.

Jonny Briscoe, Perfetti Van Melle UK managing director, said: “On behalf of the UK team, I am delighted and proud to have reached this £100M milestone.  Alongside this, we are the UK’s fastest growing candy and mints manufacturer, and I am so excited to see what is next on our journey for the company, our brands and ever-growing team.

“With some fantastic innovation in the pipeline, I am sure we’ll be hitting the next milestone in the not-too-distant future.”

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