Chupa Chups Incredible Chew will launch in the UK in August 2022, having already become popular in Australia.
The range will come in Green Apple, Orange and Cola varieties in a 45g stick format of individually wrapped chews, with an RRP of 75p.
The supplier says the wrapping makes them appropriate as an on-the-go treat or a party bag or trick-or-treat bowl filler.
Kate Howe, brand manager of Chupa Chups UK, said: “Adding Incredible Chew to our portfolio means that we can deliver the taste that Chupa Chups’ customers love across a range of textures, formats and price points, variations that always entice shoppers in the confectionery category.”
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