Oreo launches new digital campaign

Mondelez International’s new campaign for Oreo, ‘The playful network’, will celebrate the achievements of people during lockdown.

Taking inspiration from Telco websites – a telephone company – it will parody their over-claims, promising to ‘supercharge your connectivity’ thanks to a ‘cutting edge connection device’ – an Oreo cookie.

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The website will encourage consumers to take the time to have fun with loved ones, and gives shoppers the chance to win £1,000 worth of experience vouchers.

To be in a chance to win, shoppers must use social media to show how they’re connecting with friends and family members in creative ways, featuring an Oreo cookie.

The campaign will run for eight weeks from today on video-on-demand, YouTube, Twitter, Instagram, Facebook and digital.

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Aislinn Campbell, senior brand manager at Mondelez International, said: “There are so many heart-warming aspects to what has happened this year, and the way that retailers and their customers have reacted to the pandemic was in true British playful fashion.

“To help retailers drive their sales and keep this spirit alive in a fun way, we’re continuing the successful strategy from our ‘Stay home stay playful’ campaign in the spring, while keeping it fresh and relevant at the same time”.

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