Riverside Greetings acquires new stores

The acquisition is intended to 'improve greetings card sales for independent retailers'

Greeting cards

Riverside Greetings has added new centrally-owned sites to help it develop and test upcoming ideas for retail customers.

The greetings card manufacturer took over the sites from a competitor this month, adding to company-managed stores across West Yorkshire.

Managing director Andrew Glen told Better Retailing: “It helps us understand how our customers work, and we can use this to help suggest ideas and improve greetings card sales for independent retailers.”

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