Nisa retailers are focusing on the festive season already with a Christmas Showcase event in Manchester to taste test some of the new lines.
Stacey Brookes, who operates two stores in North Yorkshire, said: “It was great to taste as well as see the products. There were some that I probably wouldn’t have ordered but having tasted them I will definitely be adding them to our order.”
And Abi Leftley, who operates Leftley’s of Wells in Wells-next-the-Sea, on the North Norfolk coast, said: “There are some really exciting products which look and taste great and I think we will be adding quite a lot of them to our Christmas range in store this year.”
Around a third of the Co-op own-brand Christmas range for 2022 is made up of new products with the remainder consisting of existing lines that have been reformulated.
Jonny Lambert, wholesale category lead for Co-op, said: “Sharing the Christmas Showcase with Nisa partners is the perfect way to give first-hand experience of the range and it really helps them to make decisions about what they will stock in their stores.”
Read more about seasonal trends in retail