The Walkers Family range includes Wotsits, Quavers, French Fries, Squares and Monster Munch.
The new campaign, which launches today and runs until 9 October, appears across TV, digital, out-of-home, social media and in collaboration with online comedian Arron Crascall.
Additionally, Walkers is planning a social media competition offering consumers the chance to win £1,000 when they send in their best surprised face.
It comes after last year’s ‘100 calories or less’ campaign, which saw Walkers’ top five family snacks’ six-pack multipacks grow by 8% during the campaign period compared to the year before.
“More permissible choices are a key purchase driver for families when considering snacks,” said Katherine Cook, marketing manager for Walkers Snacks at PepsiCo. “However, 69% of UK consumers are still not aware that Walkers’ current portfolio of multipack snacks contain 100 calories or less per pack.
“We want to change this narrative by shining a light on our family snacks multipack range. Our hope is to pleasantly surprise the public and drive further sales for our customers.”
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