New McVitie’s Blissfuls and Victoria collection among Pladis’ Christmas range

Pladis has unveiled its festive sweet biscuit line-up, featuring new launches from McVitie’s alongside returning favourites.

Among the launches for 2022 are McVitie’s Blissfuls Belgian Milk Chocolate & Cream, a festive-themed addition to the new range launched at the start of this year with an RRP of £2.19 and seasonal packaging.

Also new this year is the new McVitie’s Victoria Chocolate Creations biscuit box, a 400g box with 12 chocolate biscuit varieties at an RRP of £6.75.

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Returning lines include McVitie’s original Victoria assortment, available in 275g and 550g boxes with RRPs of £4.40 and £5.50, now made with recycled board, and McVitie’s Family Circle, in a 310g box with a festive theme at an RRP of £3.30.

Returning Jaffa Cakes lines include the Jaffa Hamper, which now includes Jaffa Jonuts at an RRP of £4.50, Jaffa Cakes Orange & Cranberry in a 10-pack at an RRP of £1.20, and the Jaffa Cakes Christmas Pole which contains 40 Jaffa Cakes at an RRP of £3.50.

Other returning Pladis brands include Flipz pretzels, with its Gingerbread variety available at an RRP of £1.50, and McVitie’s Santa Snacks Chocolate Cake Bars, in a pack of seven at an RRP of £1.25.

Last year’s sweet biscuit sales at Christmas hit £174m. Pladis hopes to help exceed this figure with a marketing campaign including PR, social media and PoS.

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