The two new varieties, Mini Cheddars Nibblies Cheddar & Smoked Paprika and Jacob’s Mini Twiglets, are both non-HFSS and have an RRP of £2.79.
They join the existing range which includes Jacob’s Mini Cheddars Original and Treeselets, with the whole range undergoing a festive packaging makeover for the season.
Returning Jacob’s brands include the Festive Selection with new seasonal packaging, available in a 300g box, a 450g box or a 900g box at RRPs of £3.25, £4.40 and £7.
Also returning are the novelty Heritage Tin in a vintage-style tin with an RRP of £6 and the Savours Selection of crackers with an RRP of £3.50, which saw 12.3% growth in 2021.
The range also features various Carr’s lines, after the brand’s 2021 Christmas sales were up on 2020 by 50.8%. Carr’s Melts Warm Chili will be returning after a successful performance last year, at an RRP of £1.69, alongside the Carr’s Melts Selection Pack which contains Original, Cheese and Warm Chili varieties in a 450g box at an RRP of £5.
Carr’s Seasonal Selection also returns, with nine different savoury biscuits and crackers, in 200g (RRP £3) and 400g carton (RRP £4.50) formats.
Pladis will support the range with a home sampling drive and in-store shopper marketing including PoS with a ‘Ready, steady Christmas’ message, as well as Carr’s ‘Crack on’ campaign.
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