Nestlé Cereals has unveiled KitKat Cereal, a new breakfast option which brings the taste of the chocolate bar to consumers’ cereal bowls.
KitKat Cereal will be available from mid-April. It is made with a milk chocolate-flavoured coating to help recreate the KitKat bar’s taste of chocolate and wafer.
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The supplier says it is a source of five vitamins, calcium, and iron.
Sarah Fordy, head of marketing at Cereal Partners UK & Ireland, said: “This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”
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