Confectionery company Naturelly has launched High in Fibre mixed fruit gummies with no added sugar or artificial sweeteners.
A 40g bag at an RRP of 80p provides an adult’s recommended daily intake of fibre and contains 5g of naturally occurring fruit sugar.
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According to Public Health England and the British Association of Dieticians, the average daily fibre intake for UK adults is 18g, 60% of the recommended amount.
The gummies are also vegan and non-HFSS. They are set to launch in convenience through Co-op and Nisa in January.
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