monster reserve

Coca-Cola Europacific Partners (CCEP) is adding two new varieties to its Monster energy drinks range.

Monster Reserve White Pineapple is available this month, while Monster Reserve Watermelon will launch in early 2023. Both are launching in 500ml plain and £1.49 price-marked cans.

Both varieties have already launched in the US, where they have delivered $15m in sales in the past six months.

Additionally, the non-HFSS Monster Ultra Black is launching in a £1.39 price-marked can.

Monster is currently the number-one deliverer of value growth in the UK soft drinks market, adding nearly £80m in the past year.

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