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Mondelez rolls out revamped design across Cadbury singles range

Brands including Flake, Wispa and Boost follow on from Dairy Milk redesign

cadbury singles new design

Mondelez has begun the rollout of redesigned packaging across its range of Cadbury single chocolate bars.

After unveiling a redesign for Cadbury Dairy Milk at the start of this year, Mondelez will feature new designs across the following products: Cadbury Twirl, Cadbury Wispa, Cadbury Boost, Cadbury Flake, Cadbury Starbar and Cadbury Picnic, in both plain and price-marked packs.

Cadbury Dairy Milk gets a modern makeover

The new design includes new background patterns and branding, as well as incorporating a product visual to give shoppers an idea of the product’s appearance.

It comes as Mondelez thinks that single confectionery is becoming more important as on-the-go occasions return and shoppers look to make more impulse purchases of chocolate bars.

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