Plant-based potato milk Dug is now available to convenience retailers after partnering with Bestway Wholesale.
The wholesaler is stocking Dug’s three varieties – Barista, Original and Unsweetened (all with an RRP of £1.80) – in 30 of its cash and carry depots.
Dug is a dairy alternative that supplier Lund UK says can be used in the same way as dairy milk, whether that be in cereal, hot drinks, cooking or drinking directly. It is also free from gluten, nuts, soy and lactose.
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Additionally, its climate footprint is 75% lower than that of cow’s milk, because of the efficiency of growing potatoes, the supplier says.
Dug’s launch into convenience comes as the UK milk alternatives market is growing at a rate of 24% annually. Additionally, the UK’s plant-based milk market is the third-largest by value in Western countries. More than a third (34%) of UK consumers regularly purchase milk alternative products, with 11% solely buying them. Thirty-one per cent are willing to swap out of dairy.
Graham Stonadge, UK sales director for veg at Lund UK, said: “Dug is set to shake up the £335 million milk alternatives market, which until now has been dominated by oat milk as well as a plethora of other varieties that create confusion in the fixture.
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“We believe DUG has the credentials to be the ‘go-to’ brand for consumers who are moving away from dairy and who care enough about sustainability to seek the best alternatives, or who unfortunately suffer from intolerances to one of the top 14 allergens.”
A spokesperson for Bestway added: “We are always on the lookout for exciting, innovative product lines that separate our retailers from their competitors and are proud to be the channel’s first supplier of Dug. With more consumers switching to healthier eating and drinking alternatives, our retailers have the opportunity to separate themselves from the crowd and offer a new range in a fast-growing category.”
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