Exclusive to convenience retailers, Burton’s Biscuits Company has launched larger price-marked packs (PMP) of its Maryland Cookies.
Available from mid-June, the new £1 200g PMP range, will replace its 99p 136g PMP range, and will include three flavours: Chocolate Chip, Double Choc and Hazelnut.
The supplier says it aims to offer shoppers even better value for money and drive impulse sales.
Kate Needham, marketing director at Burton’s Biscuit Company, said: “PMPs remain hugely important in driving sales in the impulse sector, playing a vital role in offering shoppers reassurance when it comes to value, a factor which will be more important than ever as the nation faces into the challenges of a recession.
“We will continue to support convenience retailers by offering our bestselling products at attractive prices, enabling retailers to capitalise on the increased rate of sale we know PMPs can deliver.”
Burton’s Biscuits Company range of PMPs include:
- Jammie Dodgers Raspberry (89p PMP)
- Wagon Wheels Original (£1 PMP)
- Wagon Wheels Jammie (£1 PMP)
- Maryland Choc Chip (£1 PMP)
- Maryland Double Choc (£1 PMP)
- Maryland Hazelnut (£1 PMP)
- Maryland Big & Chunky (£1.39 PMP)