Mars Wrigley is launching new Maltesers Orange Buttons.
The supplier has become the latest to launch a chocolate orange-flavoured confectionery variety after the flavour’s growth in popularity in recent years.
Other major launches this year include Cadbury’s Orange Twirl, Nestlé’s Yorkie Orange, and FrieslandCampina’s Yazoo Jaffalicious Choc-Orange.
Mondelez makes Cadbury Twirl Orange a permanent line
Since Maltesers Buttons launched in 2018, Mars Wrigley has sold 68 million packs in the UK.
Maltesers Orange Buttons are available this week in four pack formats, a single at an RRP of 69p, a Treat Bag with an RRP of £1.19, a Share Pouch with an RRP of £2.09, and a More to Share Pouch with an RRP of £2.79.
