Availability into Action offers tips for retailers on how to create best-in-class gum displays through category expertise, merchandising advice and discussion around evolving gum consumption occasions.
Its launch comes as Mars Wrigley’s gum portfolio is worth more than £199.4m in the UK, with Extra the third-largest confectionery brand in UK independents.
The supplier intends for retailers to be able to use Availability into Action to get in touch directly with Mars Wrigley sales reps, and offer ‘virtual category workshops’ which will allow retailers to upload images of their merchandising to receive bespoke category advice.
It will also include model planograms and masterclass videos.
Dale Cuthbert, head of impulse category at Mars Wrigley, said: “We know that gum sales are impulsive wins often made at the till. The Availability into Action website is an educational tool that offers a great opportunity for us to share insight and advice with our independent retail partners so they can achieve the best results possible. The website will continue to evolve and be the go-to source of information for independent retailers for gum advice.”
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