Unilever has launched a range of new Magnum ice cream products to capitalise on growth in the category.
Magnum Double Starchaser and Double Sunlover, Mini Double Caramel Collection and Vegan Raspberry Swirl are available now.
Double Starchaser features a double-swirled popcorn-flavour ice cream and caramel ice cream encased in caramel sauce and coated in cracking milk chocolate with caramelised corn pieces. Double Sunlover features coconut ice cream paired with a mango and passionfruit ice cream swirl, under a layer of mango and passionfruit sauce and encased in white cracking chocolate with coconut pieces.
Both varieties are available in multipacks of three (RRP £3.99), a pint tub (RRP £3.99) and as a single (RRP £2). Magnum is supporting the launch with its largest marketing campaign to date beginning in April and running throughout the summer, with the tagline ‘Pleasure is always on’. The campaign will include in-store activity and PoS.
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The Mini Caramel Collection pairs Gold Caramel Billionaire and Magnum’s first Caramel Almond product, in a multipack of six at an RRP of £4.50. Magnum Minis are growing 8.3% faster than the overall category and have helped extend the ‘ice cream season’ by bringing in sales during March and October, the supplier says.
Meanwhile, Vegan Raspberry Swirl has launched in time for Veganuary, but taps into the increasing year-round demand for sweet plant-based options. It consists of raspberry ice cream and swirls of raspberry sauce in Magnum vegan chocolate, and is available in a multipack of three at an RRP of £3.99.
The launches come as ice cream sales have seen consistent growth in the past three years, up 22% last year compared to 2019.
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