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Mackie’s launches on-the-go 40g Pickled Onion crisps format

Initial flavour launch sold more than 500,000 150g bags

Mackie's pickled onion 40g

Scottish crisps supplier Mackie’s Crisps is launching a 40g packet of its Pickled Onion variety following strong sales of its original 150g pack.

Having sold more than 500,000 packs in the first six months of trading, Pickled Onion has become Mackie’s fastest-growing crisp flavour of all time and its current second-bestselling flavour.

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The 40g packet has and RRP of 85p. It is set for an initial run of 100,00 bags, with Mackie’s aiming for £85,000 in sales.

Confirmed wholesale stockists for the pack include: Brakes, Failte Foods, Glencarse Foods Ltd, Lomond Fine Foods Ltd, Diverse Fine Foods Ltd, Templeman Retailing & Vending, The Cress Company (Scotland) Ltd and Williamson Group Ltd, as well as Mackie’s online store.

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