Lucozade Energy is teaming up with Warner Bros’ Tomb Raider for a campaign that will run with the strapline: ‘Energy beats everything’.

The campaign launched on 26 February and is estimated to reach 84% of adults with TV, outdoor and digital advertising. Tomb Raider will open in cinemas on March 15.

Claire Keaveny, senior brand manager at Lucozade Ribena Suntory, said: “By targeting the broad fanbase of Tomb Raider, we can create a striking campaign that will both excite our existing drinkers and bring new shoppers into the category.”

Read more: Luzcozade becomes Larazade as partnership with Shadow of the Tomb Raider begins